Legislators, platforms and civil society organisations around the world are grappling with this question. They are concerned about the influence of disinformation, the apparent omnipotence of algorithms and the rise of artificial intelligence in campaigns. At the same time, they are trying to find the right balance: rules that prevent abuse, but still leave room for freedom of expression.
For advertisers in the political sector, it can sometimes feel like a minefield
Rules change by country, by platform – and job function email list even by campaign. Facebook, Google, TikTok and other big players all have their own terms.
In the coming articles I will provide an overview. I will show you which regulations currently apply in the Netherlands and Belgium, which restrictions platforms impose and how you can continue to advertise effectively within those limits. In doing so, you will not only gain insights, but what are tips for opt-in permission marketing? practical tools: from checklists to direct links to forms… Everything you need to successfully launch campaigns without endless searching.
Because yes, politics is a complex and dynamic game. But with the right knowledge and preparation, you can create order in the apparent chaos. And perhaps even gain the trust of that one constituency that everything revolves around.
Important lesson
Strict regulations and ethical issues are the norm when it comes to sensitive lack data like online gambling and financial products. But nothing fully prepares you for the unique challenges of political advertising. Because in addition to complex EU and national regulations, you also have to take into account public opinion, strict platform guidelines and sometimes opaque structures that ensure that campaigns do not simply run.