Landing pages are your business’s best asset for both conversions and lead generation. In general, a landing page should explain the problem it solves, have a clear CTA, and collect personal data by offering something in return (for example, a downloadable ebook). However, if the landing page is aimed at a B2B audience, it should be more business-oriented, with a slightly different focus than a B2C landing page.
In this post, we’ll teach you the best practices for your landing pages, specifically those focused on B2B .
Why is conversion so important for a B2B landing page?
Landing Pages for B2B: Improving As a general rule, the purchasing process in the B2B sector is longer, involves multiple people, and leads have easier access to information to compare different options before purchasing a product or service. This is why conversion is so important for a B2B landing page. It’s key to obtaining data and placing contacts in nurturing flows at the beginning of sales cycles.
The conversion rate of a B2B landing page is much higher than that of a home page, yet many B2B companies redirect users to their home page— 44% specifically . If you fall into this category, we recommend changing your marketing strategy by linking each of your campaigns to a specific landing page. In this blog post, we’ll explain the key aspects to consider when optimizing your B2B landing pages.
To start, what are the best practices for landing pages?
There are several components you should include in your landing page for it to be effective and achieve your conversion goal. Below, we detail the key aspects that shouldn’t be missing:
- Adapt landing pages to your Buyer db to data Personas and the different stages of the Buyer Journey.
- Minimize links and eliminate navigation.
- Create a design that flows, meaning don’t use unnecessary images, text, or other elements. Too many of these will only confuse your users.
- You need to convey your offer as quickly and clearly as possible. To do this, include a strong headline and subheading, and a visible CTA without having to scroll.
- You must build trust through real testimonials, third-party reviews, portfolio examples, etc.
- Don’t forget to keep testing . A/B testing or qualitative data (such as heatmaps) will help you gather information and adjust your landing pages to improve conversions.
If you’d like to see more notable examples of these practices in use, we’ll explain these five landing pages.
What are the best practices for B2B landing pages to improve conversion and lead generation?
B2B landing pages are the best lead generation tool. When creating a landing page for B2B, you must keep in mind that while B2C marketing relies heavily on emotional impulses, B2B marketing is more logical, as it’s aimed at people who spend a lot of buy lead their time searching for different purchasing options. Furthermore, when carrying out the B2B process, there may be more than one decision-maker ( account-based marketing can be useful here ), so you should always adapt your B2B pages in different ways.
Your landing page will be the tool you use to achieve conversions and generate leads. You must make sure you offer them something of value before requesting their information, otherwise, it will be quite difficult to convince them to take the next step.
To create landing pages for B2B, we recommend:
1. Create specific landing pages Landing Pages for B2B: Improving
Create a B2B landing page for each advertising campaign, each message, and each buyer or decision-maker. Only 48% of marketers create a 5 ecommerce trends to increase your site’s revenue in 2025 landing page for each campaign. The goal of conversion is so paramount that we forget that when a user clicks on an ad, email, etc., their goal is to find exactly what they’re looking for. Even if the product or service we offer is the same, we must create specific landing pages depending on the maturity of themarket we’re targeting, the buyer persona’s technical knowledge, culture, and language. To achieve this, the ideal is to create a common template that allows us to modify modules and add content quickly.