For B2B companies, not only qualitative but also quantitative data is important: chatbots integrated with ERP systems can instantly provide customers with information about the availability of goods in stock, delivery times and prices, all taking into account individual working conditions.
This opportunity is especially valuable for large clients who value efficiency.
Chatbots can be used to implement:
- informing about the availability of goods . The client will not have to wait for a manager’s response to find out whether the required product is in stock when the bot instantly checks the data in the ERP and reports the balances;
- offer delivery options . If the product is available in several warehouses, the bot can offer convenient delivery options that meet the customer’s requirements.
Integration with analytical systems: understanding customer needs
Data is the foundation for decision it directors managers email lists making and business planning in B2B.
A chatbot connected to analytics platforms can not only communicate with a client, but also collect and analyze data to predict consumer behavior.
This allows businesses to improve sales and marketing strategies.
For example, using predictive analytics , a bot can analyze a customer’s behavior, previous queries and purchases, and suggest products that are more likely to interest them.
Example: How a Manufacturing Company Can Use a Chatbot to Improve Customer Experience
Given : a company engaged in the production and sale of complex industrial equipment.
The task : to improve the external and internal 5 ecommerce trends to increase your site’s revenue in 2025 user experience through up-to-date automation tools.
Solution : a chatbot built into the communication system, integrated with the services used (CRM and ERP systems) and
- providing personalized service : the bot whatsapp data sees that the customer has previously been interested in a certain type of equipment and requested technical support. The next time it contacts, it offers instructions on how to use it or notifies about new models that match the customer’s interests;
- checking the availability of goods and reserving them . If the buyer asks about the availability of the product, the bot contacts the ERP and gives an accurate answer. Moreover, it can offer the client to reserve the product or place a pre-order;
- offering delivery options . The bot checks the data in the logistics management system and immediately reports which delivery options are available based on the customer’s location and preferences.