The epidemic has created too many outlets, which ones will really settle into the lifestyle of the younger generation. Exquisite lazy house outdoor sports craze hard-core health preservation. Pursuit of emotional healing. It can be said that young people have never lacked vivid examples of “needing. Wanting and wanting in the three years of the epidemic. They are not only pursuing the quality of home projectors and pets are increasingly. Becoming the standard equipment for migrant workers in high-tier cities. They are also eager to go out in the countryside and get emotional. Healing and release in river tracing hiking cycling fishing and camping . There are also many popular industries that have been born from. This sugar-free tea low-alcohol alcohol compound condiments. Convenient instant food, prepared dishes.
Measure the level of expenditure more prudently, but the quality requirements will not decrease
Small kitchen/cleaning appliances, pet food, instant retail, discount retail, live e-commerce… There are many The subdivision track has almost grown from 0 to 1, and has rapidly grown to a market size of several hundred to one hundred billion, and still maintains rapid penetration. Behind these outlets covering eating, drinking, entertainment, housing and transportation, is there a common logical thread that can better control and understand Australia Email List them in the same context? How to grasp these changes and make an overall prediction on the future consumption trend? How should brands respond to this change in traffic preferences and achieve new life? The Community Marketing Academy will provide an answer reference in combination with the “2023 Global Consumer Trends: China Chapter” released by Mintel and the “2023 Consumer Trend Report” released by.
Get rid of burnout and return to quality life
Measure the level of expenditure more prudently, but the quality requirements will not decrease According to Mintel, since March 2022, the priority of budget in Chinese consumers’ shopping decisions (the proportion of people who give priority to budget) has increased from 64% to 68%, but the pursuit of quality has not changed. In this way, the first expenditure to be cut off is the false demand, and consumers will rethink what is the real BWB Directory demand that is most urgent at the moment, spiritually enjoyable in the short term, and worth pursuing in the long term. Distinguishing between real demand and false demand, the reverse tourism in recent years is an excellent sample. Crowded people in popular scenic spots, looking at people’s heads instead of looking at the scenery, has long been complained about for many years, and the lockdown of the epidemic has caused the cost of traveling in other places to rise sharply.