You will feel the human touch that belongs to Shiite and the life that each food represents . This is the brand concept of Shiite that I feel. 2. How to set the concept? What should be done for a team that does not have a high degree of control over the brand concept and story, and does not know how to further set up and create? What follows is the core point of this lecture. I use a brand that wants to convey the national style culture as an example to explain to you how to set the concept. Since 2018, many new brands have felt the trend of the rise of domestic products and the revival of traditional culture, so many brands have emerged with their own ideas or stories as the core expression: Oriental, new Chinese style, and national trend.
Marketing model research and analysis
Most eventually faded away. I think the lack of a complete setting, so that you can’t express it, or express it very impetuously, is one of the reasons for the failure. Especially for brands whose concept is established as “culture”. 1. Find what the user likes The first thing to do is, you have to calm Cambodia Email List down and go deep into the users to understand the concept and culture you want to convey. From the users, what do they understand and like? I happened to operate a tea drinking project of national style culture before, and I have some understanding. Here I will take national style as an example. What we call “national style culture” at present is actually a new form of national style, that is, “new national style”.
Research content
In order to further understand users’ understanding of Chinese culture, we infiltrated a Hanau community , which was more active than all my WeChat groups every day. The profile pictures and nicknames BWB Directory of the members in the group were all ancient. Through group chats, we intuitively feel the daily life of fans and the activity of circle culture. It is difficult to coordinate internal resources. A Jialing brand, the small partner in charge of operation, hopes that the product department will continue to release new products to stimulate the needs of different users and scenarios.
