Everyone likes the highlight moment when a brand upgrade is unveiled. Gaining appreciation from competing products, praise from users, and even an overall increase in revenue. But the real upgrade effect cannot be judged from the moment when it is unveiled. Have you really upgraded in place? This is very similar to the difference between Western medicine and Chinese medicine. Some upgrades only treat the symptoms and have quick results, but lack stamina. For example, in recent years, many brands have changed their “clothes” in order to cater to young people and market trends, which may not necessarily conform to the brand’s core value and long-term strategic direction.
First the reflection of public mentality
It may work now and allow the brand to survive the current predicament, but it may not be able to accumulate sustainable assets for the brand. Some upgrades treat the root cause, and adjust the fundamentals, so it may not be effective so quickly. After a period of time, when I look back, I find that the upgrade at that time was indeed Bosnia and Herzegovina Email List correct. For example, some upgrades are to understand and dig out and establish their own core values and cultural content. It requires the team to water it for a long time, and slowly let this tree grow and blossom and bear fruit. For this type, upgrading is to plant that “seed”, and the team spends time cultivating it. 3. Anchor benchmarking In the face of uncertain .
Reduce brand favorability
But brand upgrades cannot. It requires a rough overall commitment before it starts. How much time, money, and manpower you want to invest in this upgrade initially will determine how this thing ends up. Maybe you will say, there are many variables in the middle? It is precisely because of the possible variables that the concept of overall BWB Directory commitment is needed. You have to know roughly how much you need to invest in the different sections of the upgrade, so that when the variables come, you can allocate them as a whole, instead of making a little change, and you can adjust the investment at will without considering the overall situation. Generally speaking, the approximate actions and costs are as follows.