Let’s maximize the effectiveness of direct mail sales by implementing the PDCA cycle.
Improve and maximize the effectiveness of direct mail sales based on hypothesis verification. Direct mail sales rarely lead to big sales from the start. If the target is selected incorrectly, the persona design is not done properly, or the direct mail design is not appealing, the sales effect will not increase. Implement the PDCA cycle to increase the effectiveness of direct mail sales.
When implementing specific database by industry the PDCA cycle, it is necessary to measure the effectiveness of direct mail. Design a flow so that you can evaluate the number of customers who took action as a result of direct mail and its contribution to sales. It will be easier to measure effectiveness if you include a QR code in the direct mail to encourage customers to access your website or have them bring a coupon to your store.
summary
Direct mail is a what are the differences between safe sales tool with a high open rate. Its disadvantage is that it is more expensive than other methods, but if you consider the content according to the type of customer and send it, it has the property of encouraging purchasing behavior. When selling through direct mail, create a persona and send highly individualized direct mail to carefully selected targets. Sales effectiveness will increase if you follow up with phone calls or SMS in addition to direct mail.
Like direct mail, SMS is also an attractive sales tool. SMS has the advantage of being able to send messages to australia cell numbers phone numbers, making it easy to reach customers who have changed their address. Another advantage is that messages are delivered immediately after they are sent, so make use of SMS for sales.
For SMS sending services, use KDDI Message Cast, which has an initial and flat rate of 0 yen.https