Not every customer on your WhatsApp number list wants the same thing. That’s why segmentation—dividing your list based on behaviors, preferences, or demographics—is essential. By sending targeted messages to smaller groups, you increase relevance, engagement, and conversions. Customers are more likely to respond when they feel the message was meant specifically for them. It’s smarter marketing and helps build trust while reducing opt-outs.
Common Ways to Segment Your WhatsApp List
There are several useful ways to segment your WhatsApp number list. Some of the most effective include:
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Purchase history (e.g., recent buyers vs. frequent customers)
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Location (target users with local events or offers)
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Interests or categories (e.g., clothing vs. electronics)
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Engagement level (active vs. inactive users)
Segmenting based on these factors lets you send tailored whatsapp number list messages, like offering a skincare discount only to users who’ve bought beauty products before. -
Once someone joins your list, make a great first impression. Send an automated welcome message thanking them for joining. Let them know what kind of messages to expect and how often. For example: “Thanks for joining! You’ll now receive weekly style tips and VIP discounts.” This sets expectations, builds trust, and reduces unsubscribes. A strong start increases the likelihood of long-term engagement.
Tools to Help Automate Segmentation
You don’t have to do all the segmentation manually. Tools like Wati, Zoko, AiSensy, and Respond.io offer features for tagging users based on their actions. You can automate segmentation with the javascript programming language opt-in forms, quick replies, or based on their responses to previous campaigns. Many CRM integrations with WhatsApp also allow for real-time data syncing, so your segments stay updated automatically.
Personalizing Messages Based on Segments
Once you’ve segmented your list, use that data to personalize marketing list your messages. Mention their name, refer to past purchases, or send them location-specific promotions. For example: “Hi Sarah, we have new arrivals in our vegan skincare line—just like the one you loved last month!” This kind of message feels relevant and personal, which increases the chances of a positive response and continued engagement.