Of course, there is a lot of competition for this type of keyword, as there are many travel agencies in France that will want to optimize for these same terms.
To refine your offering and optimize your local SEO, you can use local keywords to boost your SEO : for example, “travel agency Nantes.”
Now let’s look at some best practices to make yourself visible on Google for local queries.
1 – Use proximity keywords
Local SEO starts with optimizing your site’s text content.
As we explain in detail in our big lingvotest certification testing system SEO guide , the main element of an SEO strategy is the use and placement of relevant keywords.
These are the keywords that will allow Google to identify the content of your site and index it.
For example, if you have a travel agency, you will often need to use keywords like “travel agency” or “all-inclusive travel.”
A great ay to produce Google-optimized content is to start a blog with comprehensive articles related to your services.
To go further – find out what you need to know to create a blog to optimize your SEO:
- The Blogging Guide: How to Make Your Blog a Success
2 – Complete your Google My Business page
Google My Business is arguably the central element of a local SEO strategy.
This service, offered by Google, allows you how to integrate a chatbot into the overall b2b communication scheme to manage how your business will appear in Search and Maps. This is where you can configure and make visible information such as:
Google My Business is a free and very easy-to-use service.
To get started, start by logging into your Google account (or creating one).
You’re all too familiar with these types of results, which often appear at the top of Google search results – sometimes with a Google Maps location, user reviews, etc.
Local SEO allows you to be visible when people search for keywords like “product + city,” but also when they are simply looking for a service and are located near you.
If you are well referenced, an Internet user contact lists in your neighborhood and searching for your type of service (for example: “vegan burger”) will find you on Google, with a location marked on Maps.
Local SEO allows prospects living near your business to find it, know your opening hours and be able to contact you.
This is THE way to be visible on Google!