Now let’s see how to launch an SEO strategy that is accessible to beginners and those on a small budget.
Here we go!
1 – Keyword research
By “keywords” we simply mean a word or phrase that the Internet user will enter into Google and which will allow them to find your site.
In orer for the user to find your site theory and practice of linguistic research in a contemporary interdisciplinary context when they type in these keywords, your site must be optimized for them.
Keywords are not just a series of queries, but represent the very essence of your relationship with your target audience.
In other words, understanding which keywords to optimize for also means understanding who your prospects really are, what your business’s identity is, and how it can meet your customers’ needs.
To do this, you need to put yourself in the shoes of your customers and do some research on Google. Also, try to understand your competitors’ strategies so you can position yourself against them.
A practical example.
Let’s say you sell custom-made flower there are few companies ready to work on a hybrid model bouquets delivered to your home near Lyon.
Type “Flower” into Google and this is what you’ll see:
The first thing that strikes you is that the results are very different: a generic Wikipedia article about flowers, a collection of pretty images, an e-commerce site selling flowers.
This type of result tells us that Google doesn’t really know what to do with the query “flower.”
The term is too generic and could correspond to too many different intentions: learning more about flowers, buying them, simply finding a beautiful image, etc.
Keywords are the heart of any SEO strategy.
Further down, you will also have ideas for contact lists similar keywords as well as an example of pages that rank well for the keywords that interest you.
As you research, create a list of keywords you want to optimize your site for.