SEO integrated marketing refers to the marketing strategy of using the opportunity of users to retrieve information through search engines to pass on the company’s product or service information to users, and then marketing the company’s products or services. With the development of Internet technology, there are more and more search engine users. Therefore, it is crucial for business owners to master this marketing strategy. This article will introduce three models of this marketing strategy. 1. Categorized directory Categorized directory is a typical SEO integrated marketing model, mainly for the first generation of search engines. The purpose of this pattern is to create a catalog-style search engine to make it easier for users to find information.
The amount of information included is limited
Due to the immaturity of computer technology at that time, this model had the following disadvantages. 1.1 The amount of information included is limited. Since the catalog is manually edited, in order to avoid excessive manpower Andorra Email List consumption, under normal circumstances, only the home page of the website is included in the catalog. However, many users do not start their visits to the site from the home page. In this way, business owners cannot pass business product or service information to these users. 1.2 The timeliness of information is poor. The operation process of this model is as follows: first, the business owner submits an application to the manual editor; then, the manual editor conducts information review; finally, the manual editor puts the information into the classification directory.
Categorized directory
During this period the business owner may also update the information. Therefore the timeliness of information in this mode is poor. High cost of information retrieval The classification directory classifies websites layer by layer according. To different types and finally incorporates a large amount of information. Resources on the Internet into a tree classification system. In this way when performing information retrieval users. Need to BWB Directory browse and filter one by one among many websites of the same category. For users this process is time-consuming and laborious. And it is very likely that they will give up looking for information. Keyword advertising Keyword advertising allows users who are in the keyword to click to enter the enterprise. Website by hyperlinking the text so as to achieve the purpose of marketing the enterprise’s products or services.
