Pricing is an important topic in marketing. If the price is not set properly, every step may be a pitfall. 1. Pricing is positioning SaaS pricing is to choose different customer groups, which determines the distribution of SaaS customer groups, market size, and at which level to compete with whom. In other words, SaaS pricing is to position SaaS. In addition, pricing also determines the income and profit of business operations, determines the resource allocation and value chain, and determines the market competitiveness of SaaS. Take the pricing versions of the well-known domestic A synergy SaaS and B synergy SaaS as an example: In March 2022, A first the commercialization path: on the basis of the free version, three commercial versions of professional version, exclusive version and proprietary version will be launched.
Anchoring effect
Give us a price for your SaaS! The professional version of A is for small and medium-sized enterprises, and the annual fee is 9,800 yuan; the exclusive version is for large enterprises, and functions can be customized according to the needs of enterprises, with an annual fee of 100,000 yuan; the proprietary version is mainly for governments, large financial institutions, etc., and is generally deployed in On the private cloud with higher security, the degree Barbados Email List of customization is the highest, and the annual fee starts from 1 million yuan. However, B’s collaborative SaaS has been strategically with A from the very beginning. A pays more attention to small and medium-sized enterprises, while B focuses on the medium and large customer market. We can see the key points of B’s customer development from its pricing: the basic version.
Skimming pricing
B is suitable for small teams with less than 100 people; the business version is suitable for growing enterprises with less than 500 people; the enterprise version is the first choice for large enterprises. Also for small and medium-sized enterprises, the professional version of A charges 9,800 yuan a year according to the organization; while the commercial version of B charges according to the number of people. For example, for an BWB Directory organization of 25 people, the professional commercial version of B costs 24,000 yuan . The service rules of the two are slightly different, but the price difference between the two is still quite large. For small and medium-sized enterprises, A may be more friendly in terms of cost. In fact, this just reflects the positioning of B – mainly for medium and large customers , and the price setting.
