Influencer-generated content (IGC) is on the rise and is expected to grow significantly in the future . Today! the influencer figure is very important for brands looking to develop a solid social media strategy ! and more specifically! influencer marketing . However! there are many ways to collaborate with these people! and influencer-generated content (IGC) is one of them. In this article! we’ll explain what it is and what its benefits are.
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What is Influencer Generated Content (IGC)? It gives your brand more authenticity.
Influencer-Generated Content (IGC) is a type of influencer marketing strategy that involves having influencers generate content related to your brand in a positive way on social media.
This content can be either paid or organic! and in both cases! influencer-generated content has proven to be very italian sunshine act: a gdpr oriented analysis in gaining followers and customers.
The line between what is considered an influencer and what is not isn’t very clear. Some brands only work with influencers with more than 10!000 followers! while others accept collaborations with smaller accounts. What we can be sure of is that influencers are people capable of motivating a specific audience to take clean email thanks to the authority and credibility they’ve gained over time.
Below we give you 5 reasons why it is a good idea for you! as a brand! to turn to Influencer Generated Content (IGC) .
Creativity
An influencer is someone with extensive experience in content creation and the world of social media. They know what works in their niche and what doesn’t! enabling them to create original ideas. Collaborating with such a professional will help you make your content engaging and attract the public’s attention! something that isn’t easy these days due to the sheer volume of stimuli received on social media platforms.