Who would have thought that a guy named “Bing dundun” would be the first to become the new top player at this Winter Olympics. The Internet topics are full, the pre-sales on the e-commerce platform are empty, and people stand in line in the sub-zero temperature. Team buys… So, how did become popular? What is the charm of the old-fashioned “mascot economy”? And how did it help the promotion of the Olympic Games? 1. the top trend that is popular at home and abroad Who will be the top player in 2022? Come, close to my ear, tell me loudly, that! three! Character! That’s right, with the opening of the Beijing Winter Olympics on February 4, one of the mascots, refreshed the entire network’s perception of “top class” with an almost “outrageous” posture.
Bing dundun: the top trend that is popular at home and abroad
On the night of the opening ceremony, millions of netizens rushed into the official Olympic flagship store and bought a at an average speed of 0.18 seconds per piece. The next day, the offline channel of the Beijing Winter Olympics flagship store was launched, and there was a line of kilometers long; on Weibo, short video platforms, and circles Bhutan Email List of friends, you can also see “Top Ten Ways to Get How to buy and other topics were discussed. Of course, the emergence of the top players in the Winter Olympics is by no means limited to China. Overseas, popularity has also increased. On the Amazon US station, a key chain priced at $7.99 to $12.99 topped the list of “Most Popular Products”, and its current sales have exceeded $120,000; and affected by supply demand, Amazon The price of on the Italian website.
A trick is hard to find in reality, social currency on the Internet
And the British website is 168 euros and more than 100 pounds respectively; on another overseas e-commerce giant eBay, the price of is also very high, and it has become a veritable ” Golden Dundun”. From hard-to-find to social currency, how did the mascot become a popular symbol? Image source: official website In terms of online BWB Directory communication, it seems that the more unavailable, the higher the enthusiasm of netizens to participate in the communication. Roughly divided into categories, there are roughly three categories of personnel involved in content creation activities related to Bing dundun. The first is the “hands-on pie” that makes ice dumplings into rice balls, coffee, candied haws, sliced biscuits, and nail art. In their eyes, as long as there is something in the heart, everything is possible.