Between public holidays, impromptu RTTs, and broken schedules, May disrupts our routines. It’s a slow period… but also a key one : now’s the time to prepare for summer, to follow up with prospects before the summer holidays, to engage with our community so we don’t lose them.
But what can you do when teams are scattered, campaigns fall flat due to timing issues, and productivity is in idle mode? The answer: intelligent automation , which allows you to plan, personalize, and optimize your marketing campaigns independently. With Sarbacane Suite, your campaigns continue to perform, even when you’re offline.
May: An Obstacle Course for Marketers
May bank holidays aren’t just a fun time for employees: for marketing managers, it’s often a month of danger . Here are some concret how an inbound marketing campaign can strengthen your business sales e examples:
- Plunging open rates : A campaign sent on a Thursday holiday? It risks ending up buried in your inbox the following Monday.
- Poorly timed reminders : A team on leave cannot monitor a campaign in real time or react quickly to results.
- Schedules disconnected from reality : between absences, emergencies and the surrounding uncertainty, it is difficult to ensure a smooth and effective marketing presence.
And yet, your customers and prospects aren’t disappearing. They’re checking their phones, reading their emails, and surfing the web—sometimes more than usual. What you need is a solution that can operate without constant supervision , while maintaining relevance, personalization, and performance .
Bridge #3: “I’m on vacation, but I want to send at the right time” → Predictive Sending
Not all of your contacts read their what is seo? the ultimate guide to getting started emails at the same time. Some are early risers, others evening risers, and still others are ultra-active on weekends. Sarbacane’s predictive sending leverages each contact’s behavioral history to trigger sending at the perfect time for each . The result: soaring open rates and campaigns that thrive without you.