As mentione previously, for content to be identifie by users as reliable and of quality, it is important that it is base on authentic references. Therefore, whenever you mention data from a study to argue and prove what you are saying, it is important to add external links , which are those that direct the reader to the page that contains the information accurate cleaned numbers list from frist database at the source.
In addition to qualifying the content, this strategy also ensures that search engines better position your post for users.
As for internal links, if you have cross-cutting themes on your blog about the content you are producing, add them, as readers who are interest in the topic will open the new page and stay longer on your blog, which is also evaluat by Google.
Backlinks and guest posts
Authority is an important factor consider by Google don’t make it seem too pr-y and it is measur through backlinks, which are external links from other websites that direct their audience to your page. Therefore, one way to secure these backlinks is by guest posting for other blogs, which is nothing more than writing content as a guest for another website.
Security Certificate (SSL)
Another SEO tip for blogs is to have SSL, as Google’s search algorithm has taken this item into account since 2014. This certificate is what ensures that the personal data obtaine by websites about their visitors remains secure against possible scams.
Furthermore, it is worth highlighting that this mobile lead security tends to increase even more with the approval of the General Data Protection Law (LGPD), in 2018, which provides for the processing of personal data with the aim of guaranteeing protection of fundamental rights to privacy and freedom.
Page loading spee
If the user’s permanence on the blog is a factor external links of relevance for Google’s search engines, then having a page that loads quickly will provide a better experience for the visitor and, consequently, a better ranking.
Furthermore, Google’s own algorithm identifies the loading spee of pages and prioritizes those that are faster.
Responsiveness and usability
According to Wolfgang Digital’s KPI Report 2019, 53% of internet traffic comes from mobile devices, follow by desktop (37%) and tablet (10%). Therefore, responsiveness and usability are important aspects to consider in your blog SEO strategy , as they will ensure a more pleasant experience for the majority of users who use mobile devices.
Furthermore, Google can also evaluate this factor and highlights pages that are compatible with mobile devices.