A common tactic for re-engaging contacts in your database is an email opt-in campaign, also known as a GDPR campaign . It’s essentially a way to update your contacts’ permissions, in accordance with the 2018 GDPR laws. Remember, your contacts must provide explicit content: pre-checked boxes or default settings don’t work in this case.
1. GDPR Campaign Engagement campaigns with
This is a great way not only to keep up with legislative regulations, but also to discover which people on your email list are truly engaged. Be careful: you risk losing a segment of your audience if they choose not to opt in to your emails. But those who stay will have actively chosen to continue receiving your content. It’s better to eliminate people who aren’t interested in your business and improve your tactics for those who are. Afraid of losing contacts? Remember that the top 10% of your customers spend three times more than the remaining 90%, and the top 1% spend five times more.
The key to a good GDPR campaign is the phone number library message. It must be highly compelling, highlighting the curated content and the offers users will receive if they sign up. Take a look at this excellent example from Money Super Market ; you’ll find personalization, a compelling title, a brief description of the subscription campaign, and a clear CTA.
2. Win-Back Campaign Engagement campaigns with
A win-back campaign is a series of targeted, personalized messages you send to your inactive customers. If they’re inactive, they often just need a gentle nudge to wake them up. – SmartMail
Win-back campaigns are also called reactivation google ads campaign not giving you the or repurchase campaigns. You can attract several types of customers with this campaign: someone on your mailing list who has never made a purchase, a casual buyer, a repeat buyer who has become inactive, or a completely lost customer. Tailoring a win-back campaign to each of these segments is key to its success.
However, all win-back campaigns have some elements in common:
- Triggered by a period or event : This could be three months of inactivity or the last product purchased. The trigger for your win-back campaign depends on your business and industry, and you should consider the average sales cycle, trends, etc.
- It’s not a one-time impact: Win-back campaigns provide customers with multiple opportunities to engage. The general rule is to make at least three attempts. Each attempt should be incorporated into a nurturing email sequence, so subsequent emails are sent automatically based on the contact’s behavior.
- Make it hard to unsubscribe : Offer different buy lead content at each stage of the nurturing email sequence. Popular options include discounts, incentives, exclusive offers, and new products. When it’s their last chance, make sure they know!