DM sales has advantages over other sales methods. Here we will explain the advantages it has over sales via email and other methods.
High open rate/easier to lead to purchasing behavior
The advantage of direct mail is not only its high open rate, but also its high possibility of leading to purchasing behavior after opening. According to the 2023 Direct Mail Media Survey, 19.7% of people took action after telemarketing data receiving a direct mail. This is the same as the previous year’s 2022 survey, where the percentage was 19.3%, meaning that about 20% of people who received a direct mail sales pitch took action.
The actions evoked by direct mail vary, but the percentage of people who responded that they purchased or used a product or service was 2.0% in 2023 and 3.0% in 2022. This shows that direct mail is a sales method that is likely to encourage purchasing behavior.
Differentiate yourself from websites and social media
As online sales have concrete examples of kpis applied become more active, we are now in an era where direct mail sales can be effectively used as a differentiation strategy. Direct mail has a special feel compared to information dissemination on websites and SNS, or communication by SNS messages. There is a widespread understandin australia cell numbers that online sales send the same information to an unspecified number of people, and many people are becoming cautious due to the risk of damage from spam.
DM gives the impression of special information delivered individually. It is also possible to enhance the feeling of exclusivity by including coupons or invitations or by including a personalized message. It is a method that can provide different value than sales via websites or SNS.