Media consumption is undergoing huge changes. In the US, measurement firm greece telegram data Nielsen noticed a 22% jump in TV consumption in just 1 city in 1 week. We know historically that in times of crisis, TV viewership can increase nearly 60%. The same is true for social media. In Italy, video streaming on social increased by 66% in February as more people are online and are spending more time in the News Feed. What can your brand or client do with this increased dwell time on social? As more of the population is now working from home, this could be a great time to consider launching online product offerings or services. For content marketers, always look for opportunities to add value.
When planning content, be mindful of context
Content you scheduled last week may not be appropriate to post this week. Stay agile how to write a resignation email and try to maintain a flexible publishing schedule. Most marketers are removing scheduled social content and instead publishing posts live. For brands in affected industries, this is important to ensure comms are relevant amid the evolving landscape. Also, be aware that previous scheduling windows may no longer be appropriate as people’s working hours are now changing as a result of working from home and having to juggle kids and family commitments. Lauren Teague from agency Convince&Convert said “I’m prioritizing time first thing in the morning, from 5-7 AM, and after my kids go to bed, 8-10 PM as primary hours that I can be online.
Businesses affected by Coronavirus need to over-communicate
If your business or your client is in an impacted industry (ie travel, entertainment, phone number list retail, hospitality, etc) do not retreat, keep comms up. Updates are accelerating and consumers are drowning in news (real & fake). To be an authoritative voice and offer value to your community, you must be present. In their latest Coronavirus blog post, Twitter notes that “In times of crises, people want credible information. 75% of COVID-19 related Tweets are actually Retweets. In other words, the primary method of sharing information during a time of crisis is through Retweeting.” While your brand may not be authoring content directly about COVID-19 or on Twitter for that matter,.