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Call to Action: what is it?
12 Call to Action (CTA) Examples to Inspire You
Attract more customers with good CTAs
Frequently Asked Questions
Call to Action: what is it?
Call to action , well known by its acronym (CTA), is the English term that refers to an action that we want people to take based on a certain situation. In other words, it is about encouraging someone to act. For this reason, CTA can be literally translated as “ call to action ”.
But CTAs don’t just serve as guides to action, they are also persuasive elements that help convince users to act in the way you expect them to act.
To achieve this, calls to action must be concise, attractive and easy to understand . The kind that but once they start see at a glance and feel compelled to take the indicated action immediately.
To achieve this, it is necessary to reconcile writing, colors, formats and even the position of the button , as is the case why is devsecops becoming essential? CTAs on landing pages or websites. See the example below from the digital marketing agency Tupiniquim :
Call to action tupiniquim home
Please note that we have placed our “ Request a Quote ” button just below and next to information that be numbers the quality of the service we offer, with examples from some of our clients. The color green also served to highlight the text, maintaining Tupiniquim’s visual identity.
CTAs can also come in text-only formats, as is the case in the example taken from one of the articles on our digital marketing blog :
call to action Brazilian article
After the supporting text, we end with a CTA that makes it clear what the next step we want our readers to take is. The text is direct, short and uses imperatives to convey the idea of action . It is also clickable, which is why it appears in green, standing out from the rest of the text.