Partners who have experienced brand upgrades often find that after the upgrade, they still feel that something is wrong, and they can’t explain it clearly. Sometimes it’s like a doctor injects a quick-acting pill, just use it for a while. We spend half of the time upgrading for different brands every year. We have experience in 3 years, 10 years, and 100 years. There are good and bad, and there are some small experiences that have paid tuition fees. We hope to help those who plan to upgrade or are upgrading brands. The whole article is in order, before the upgrade, during the upgrade, and after the upgrade. Each stage corresponds to different problems. Before the upgrade, the brand needs to have a sober overall understanding of the upgrade and psychological expectations.
Escalated paralysis
Of course, the core thing is that you need to figure out why you want to upgrade? 1. Before upgrade 1. Why upgrade? “My brand is too old-fashioned, please help me make a new VI” I think this is a request that most design companies Western Sahara Email List receive and hear most often. If we continue to ask. Where do you think the old-fashioned is? Has the user changed? Or has the channel changed? What is the future market? Why do you want to change this LOGO? If these issues have been sorted out and thought very clearly, it is a good thing, then design is indeed needed. But the reality is often that when a brand thinks there is a problem with the vision, it may be that the higher-level things have not been cleared up.
Before upgrade
Does the positioning need to be adjusted? What is the strategy? What is the future strategic direction? Some issues including the brand concept have not been resolved. But because the vision is more dominant, it is easy to think that there is a problem with the vision. Therefore, to upgrade the brand, you must first clarify why you want to BWB Directory upgrade and what problems you need to solve, so as to prescribe the right medicine. However, when an old brand is upgraded, the problems that need to be solved are often complex and diverse. It may involve almost all aspects: users, strategy, design, product, space, display, channel, marketing, production, etc., all need to be adjusted. From the perspective of saving trouble, everyone wants to find a company to solve all problems.
