Hubspot offers a modular upgrade: free CRM, then paid options (Marketing Hub, Sales Hub, etc.) depending on your needs. Their strength? A clear logic of added value in stages.
Sendinblue (now Brevo) structures its offerings by volume and functionality: from the free version to the unlimited version, with a good balance between accessibility and incentive to upgrade
FAQ – What we are often asked about the cost of hosting
These brands have one thing in marketing sharing your blog posts and promoting new articles you publish and transactional SMS? common: their range is designed to guide, not to overwhelm. It structures the choice, encourages increased value, and reinforces the perception of professionalism.OVH segments its cloud and server services by power and support. The offering is clear, with options overlapping to address very different profiles.
A clear range means simplified sales
Building a product line isn’t about piling up options. It’s about thinking about the customer journey, perceived value, and the clarity of the offering . A well-structured line is what turns a hesitation into a purchase.
What should we aim for? A coherent, readable, and progressive whole . Neither too poor nor too rich. Where each product has preceded the creation of orleans its place, a role, a target. And where the customer understands in a few seconds what is being done for them.
Take the time to analyze your current lineup. Identify unclear areas, gaps in the racquet, and duplicates. Then reorganize. Clarify. Test.
A well-designed range means less friction, more conversion, and a better margin.
FAQ: What we are often asked about building a range
How many products are required in a range?
There’s no hard and fast rule, but three text services levels are often enough to structure a clear offering: entry-level, mid-range, and premium. This is the basis of the good/better/best model. Too little choice limits conversion. Too much choice creates confusion.
Is a premium offer absolutely necessary?
Not always, but it’s often a good idea. A premium offering helps enhance the entire range and increase the average basket value. Even if it represents only a small sales volume, it serves as a point of comparison… and raises the perception of value.
How to set your prices without cannibalizing?
By clearly defining the benefits specific to each offering. Each level must provide real, perceived additional value. And above all, avoid price differences between products that are too small, which can make the choice unclear. Perceived consistency is key.
Can we start with one offer and then expand?
Yes, and it’s often even preferable. It’s better to start with a solid, well-positioned core offering and gradually add variations based on customer feedback. The key is to expand the range while maintaining a clear and controlled structure.