Moz is a tool similar to SEMrush and offers many different features: SEO audits of your site, tracking your rankings, analyzing inbound links and even keyword research.
Moz offers a limited version of its tools for free, but for serious SEO experts, you’ll have to pay: the cheapest subscription will cost you around €80 ($99) per month.
Google Analytics is the foundational tool for any online marketing strategy.
Two SEO tools to analyze and optimize your text content
Clearscope and Yoast are two tools that have a similar function.
They allow you to analyze textual how to use rich media to your advantage: strengthen your brand with the video format content (for example, a blog article) and optimize it for reading and for SEO on search engines.
These tools tell you how readable and SEO-friendly your article is and then offer suggestions for optimizing it – for example, by placing keywords in a targeted manner, avoiding repetitions and better structuring your titles/subtitles.
Clearscope offers several monthly plans starting at $170 per month.
Yoast is much less expensive (€89 per year) and even offers a free version. However, Yoast only works with WordPress sites.
SEO is no exception!
A free extension for Google Chrome to simulate searches
Nightwatch is a very comprehensive ai and the secrets of successful email newsletters paid SEO solution – similar to other tools featured here.
However, what interests us today is not the full Nightwatch suite, but its free extension for Google Chrome.
Nightwatch SEO Search Simulator lets you simulate Google searches based on different geographic locations. Enter a keyword and a country, and you’ll see the results as if you were there.
In SEO jargon, we talk about Link Juice .
So, if a well-known site – like Le Monde , for example – links to you, you will benefit more than if this link is placed on a small, unknown blog.
The relevance of the site linking to you contact lists is also very important. If you have a marketing blog, for example, you’ll gain more from a link from Brevo’s blog than from a link from a site that has nothing to do with your topic.
As you will understand below, inbound links are a bit like the Holy Grail of SEO!
Want to learn more about SEO? Check out our comprehensive SEO guide to become an SEO expert:
- What is SEO? The Ultimate Guide to Getting Started
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