A good follow-up email doesn’t force anything. It comes at just the right time, with the right tone, and a clear intention .
It’s not pressure. It’s a helpful reminder . An opening. A well-placed little “hello” that can unlock everything.
In 90% of cases, this is what makes the difference between a contact that dies… and an opportunity that is activated .
6. You use leverage (behavior, product interest, etc.)
This is smart relaunch . You’ve spotted write your email marketing copy in the second person a strong signal (site visit, click on a product page, multiple openings of an email, etc.): use it. The goal: show that you’re paying attention—without being intrusive.
Good reflexes:
- Mention the signal without spying : “I saw that you were interested in…” (not your Big Brother).
- Create a bridge to an exchange : “Can we discuss this to see if it fits with your challenges?”
- Offer a clear, quick, useful action : a 15-minute call, or quick access to targeted content.
You have a strong signal. This is a good excuse to offer a value-added exchange, without being intrusive.
Hello [First Name],
I noticed you’ve been visiting our [solution name] page several times.
If you’re interested, I’d be happy b2b: hubspot sendinblue, ovh to answer any questions or show you how to [key benefit].
Available this week for a quick chat?
See you soon,
[Signature]
Heal the object (really)
80% of your chances depend on this. Avoid vagueness. Opt for clear wording : “Following up on our conversation on Tuesday,” “Quick question about [company name],” “Follow-up – quote pending.” Avoid subject lines that are too generic or sound like automated newsletters.
The human connection. An email consumer data that’s too generic or a follow-up that’s too “perfect” will quickly reek of robot-like behavior. And your prospects can tell.
The right approach? AI as an assistant, not a pilot . Use it to speed up writing, refine the tone, and suggest variations. But keep control of the final message. Follow-up is an exercise in finesse, not a copy-and-paste exercise.