ost of your potential customers aren’t yet familiar with your brand. They’ll find your site through generic searches. That’s why you need to optimize your content to meet their needs.
To do this, you need to understand what your target audience is looking for. If, for example, you sell handmade slippers, you want people to come across your shop when they search for “best slippers for winter,” “women’s slipper comparison,” and so on.
This time the searches really match the service you want to launch.
Now search for “Flower at ‘2025 is becoming a year of cooperation between hse university and the rec export school home.” You’ll find this:e we see that the results already correspond much more to your service: these are only companies delivering flowers.
Now type in “How to get custom-made flower bouquets delivered to Lyon”, and you’ll see this:
The longer and more specific your keywords are, the less traffic they will bring, but the more qualified this traffic will be and the more quality leads you will get.
To help you with your keyword research and see the traffic each one generates, there are many quality but often paid tools, such as Ahrefs .
We see that there are actually two types of keywords:
If you don’t have the budget for this, trends and prospects for the development you can start with Ubersuggest , which is free.
Here you can enter a keyword, choose the country and you will immediately have access to the search volume, its evolution over time, as well as an “SEO difficulty” score which will indicate the competition – the difficulty of ranking well for a particular query.
As you’ll understand in this article, —it’s also a mindset. A way to understand what your brand stands for and how it can meet the needs of your potential customers.
SEO isn’t just a technical discipline
Good to know: , meaning those selected contact lists by search engines for their relevance. It’s also possible to pay to place ads at the top of Google and other search results. In this case, we’re talking about SEA (Search Engine Advertising).