Local SEO allows you to make your business visible on Google for localized searches like “product + city.” In this guide, you’ll learn everything you need to know about the topic.
We know that to reach new customers, a business must be present on Google.
The search engine can help you be visible to an international audience, but it can also help you be found locally.
This is imperative if you have a business that offers its products in a specific geographical area (for example: “hairdresser in Toulouse” or “web agency in Paris”).
In this guide, you’ll learn how to get your business ranked on a local Google search.
Local SEO: A Definition
Local SEO is a set of techniques inbound marketing: why should we offer relevant content to our consumers? aimed at making you visible in search engine results for a local query of the type “product + city” (for example “Dentist Lille”) or a query of the type “product/service” made by an Internet user near your business.
Concretely, if you offer products only available in a particular region (“meal deliveries in Lyon”) or if you have a physical store (“brasserie in Strasbourg”), you want potential customers living near you to be able to find you.
While it is optional for “or a local service.
If you have a business that sells in a specific what mechanics to use to sell a complex product geographic area, you want your customers to be able to find you—and these days, when a consumer searches for a service, they almost always start with Google.
Not to mention that local SEO allows you to gain new customers who would normally never have visited your store.
According to a study published by Google :
Think for example of a tourist in Paris who contact lists wants to eat something very specific: they will often use the “near me” option on Google to quickly find what they want.