The Role of a B2B Portal in Business and Digitalization Strategy

The B2B portal enables businesses to achieve new levels of operational efficiency and customer satisfaction through the following capabilities:

1. automation of processes : orders, payments, inventory management, logistics and more. It reduces costs and increases the efficiency of the actions performed;

1. ensuring a high level of data security through the use of modern encryption and access control technologies.By the way, this is a trend that needs to be followed in order to comply with Russian laws: almost all platforms today work with user data, which means that they will have to comply with regulatory requirements related to the processes of obtaining, processing, transferring and storing them;
2. flexibility and adaptability : constant communication directors email lists updating and adaptation of the portal to changing market conditions and target audience requirements allows not only to successfully “stay afloat” and meet audience expectations, but also to quickly implement new functionality, as well as to go not on par, but ahead of competitors.

How to Understand That a Business Needs a B2B Portal

In our experience, a B2B portal is necessary if:

• you have a large volume of wholesale best email subject lines: tips to create yours and 25 great examples sales or are experiencing rapid growth, your wholesale customer base is increasing, or you are reaching a new target audience/expanding the geography of your work;
• there are problems with managing current processes: delays in order processing, workload of managers, errors in orders and invoices, difficulties in communication and management;
• You receive self-service requests and 24/7 access from your customers;
• there is a need to automate routine tasks and integrate with current systems;
• the analysis of trends and the market situation provided an understanding that competitors already have automated solutions whatsapp data that you do not have;
• it is necessary to reduce costs by automating processes and increase revenues through better service and personalized offers, work on increasing the average bill and customer base;
• There is a need to improve customer experience: personalization of offers and transparency of information;
• there are technical capabilities: availability of IT resources and partnerships with IT companies.

Let’s look at some of these situations in more detail.

How to transition a B2B client to self-service

This is a strategic objective aimed at reducing costs, increasing efficiency and improving customer satisfaction.

We suggest using the following step-by-step plan:

1. Analysis of the current stateThe task : to determine the level of digital literacy and readiness of your customers to switch to self-service.This can be done through:
   • surveys and interviews;
   • analysis of the current level of use of digital tools;
   • competitor analysis.

    

   Here it is also worth checking the technical infrastructure:

   • Does the current system provide stable and safe operation?
   • Is it possible to integrate new self-service tools with existing systems (CRM, ERP)?
2. Developing a self-service implementation strategy