YouTube’s new “Why We Watch 2.0” report found that 96% of viewers value the emotion in a video.
Source
Yes, the quality of the picture and sound is important, but if there are no emotions, the video will not be remembered. Hence all our love for funny videos and videos with cute cats.
In addition to the entertainment component, the content must be relevant (90%), meaningful (91%), interesting (93%) and evoke emotions (86%).
The older generation values authenticity and excitement
while the younger generation values creativity and personal relevance. But everyone wants quality content that is made for people.
A sense of community influences how people perceive advertising: users are more loyal to those that support their favorite creators.
When preparing content for business, the trend towards emotions and trust should also be taken into account, as well as a number of other factors.
How to Sum Up the Year on Social Media
It’s time to sum up not only compliance directors email lists personal, but also business results of the year.
Pressfeed.magazine offered a number of creative ideas to attract the attention of customers and subscribers.
Among them:
Video message
Make a short video with your team what challenges remain? or manager, share your impressions of the year, overview of changes and plans. Use useful, interesting and entertaining content.
This way you will be both trendy and in the spotlight.
Research of customer interests
Conduct user research. This will attract attention and vietnam data will be useful not only to you, but also to your clients and industry colleagues.
The study, by the way, could also become a viral news item in the media.
For example, Yandex Praktikum published data on the activity and achievements of students:
Customer and Subscriber Stories
Share success stories of your clients and subscribers.
Show how your product or service has impacted their lives.
You can create a board of honor and talk about clients with high results or share stories of users you are proud of.