In this issue, we have collected the most significant and interesting news from the world of digital, which will help you confidently step into the new year with new ideas and strategies.
Enjoy reading!
Yandex Announces New Tool for Working with Tags — “Tag Manager”
Soon it will be possible to create, edit and delete tags in real time without the help of developers – Yandex has begun developing its own accounting directors email lists analogue of Google Tag Manager.
The tool will contain:
- two types of templates: personal (for one user) and public (for the shared library);
- scripts with different fields to core competencies of a content marketer fill in (identifier and links to variables);
- code editor and action documentation mechanism;
- functions with different access levels for developers, marketers and analysts.
The project has been in development since summer 2024 and will soon be available for beta testing.
The news is encouraging because this tool will help vietnam data manage tags and collect analytics more effectively. This means that advertising activities will become more effective.
By the way, if advertising in Yandex Direct has stopped bringing results, you can test new platforms.
Avito to launch its own advertising platform
The launch is scheduled for 2025.
Thanks to this, it will be possible to independently set up and manage media campaigns in the Avito Advertising account. It turns out that companies will be able to test different promotion methods, increase ad views and attract new customers to Avito.
Avito already attracts more than 72 million users per month, and this improvement will allow it to expand its audience and make the platform more attractive for business.
Social networks in Russia: figures, trends, insights
Brand Analytics published an annual study on active audiences and authors in social networks (social networks, blogs, forums, geo-services, review sites, marketplaces, public messenger channels, news comments) in Russia for October 2024.
As expected, the volume of active users and published content has grown: in October, the number of such authors was 74.9 million (+16% compared to autumn 2023), and they wrote 1.815 billion public messages (16.8% more than in the same period last year).