We do not recommend cooperating with performers who:
promise a quick result with a 100% guarantee without analyzing existing data;
Do not provide access to advertising accounts and analytics systems;
do not provide recommendations on the site/landing page/conversion elements and do not conduct a usability audit before finance directors email lists launch;
launch advertising without properly configured analytics and macro-conversion goals (form submissions from the site, calls, emails, messages in messengers);
they respond slowly to questions or agency representatives do not contact you at all;
do not request feedback on the effectiveness of advertising: whether leads are converted into sales (for services), whether purchases through the what are scripts in sales? shopping cart have closed into sales (for online stores);
set opaque KPIs : work for traffic, not for achieving specific goals (applications, qualified leads, sales). Or a lead is accepted as a KPI, but the quality of these leads is not tracked in any way and objections to quality are not accepted;
Do not test hypotheses
There is no constant search for growth points, new tools are not used, work is carried out only with one advertising system. We remind you that Internet marketing is a complex of marketing activities ;
- provide templated and non-personalized reporting .
- How to mitigate such risks
- Track the history of changes to advertising campaigns : whether the lists of negative words and prohibited sites are being updated.
- Conduct regular audits with third-party contractors and agencies; this will allow you to get a perspective from other specialists and vietnam data see other approaches to work.
- But it is worth considering that a good audit should show where irrational budget spending occurs.
Use contextual advertising control services .
- Promotion is successful when the performer is focused on achieving results.
- Therefore, when choosing a contractor, we recommend looking for partners who are willing to experiment, think innovatively, and focus on achieving real results, share your goals, and offer a fixed or hybrid payment scheme.
- Then together you can achieve success.
- That’s exactly what we wish for!
- Useful material:Traffic and lead generation in B2B: effective promotion channels in complex niches