In the current reality, a business needs The agency should not just be a partner who can help it scale and grow.
In the process of our work, we even came up with the concept of a “true business partner”, which we recommend all our Clients and colleagues in digital to focus on.
So, a “true business partner” should be:
- is ready to test new approaches and vp safety email lists hypotheses, experiment with creatives, take into account trends and tendencies. Even if these actions do not lead to immediate results. And all these experiments, by the way, do not imply an unjustified increase in advertising budgets;
- interested in obtaining the final result , which may be:
- increasing brand awareness;
- obtaining qualified leads, which, if the sales department works correctly, turn into deals;
- sales growth;
- receipt of money into the account.
“True Business Partner” does not offer unreasonable budget increases for promotion and it does not work on a commission basis, but on a hybrid model, or takes a fixed fee.
A hybrid approach is the ultimate in flexibility, but fixed pay is the best choice in the current environment
The hybrid model – a combination is technology reducing personal effectiveness? of flexibility and responsibility – is not yet very popular in the market, but nevertheless, it is already encountered.
It involves two stages:
the first is unlimited work during the first three months with a focus on analytics and testing various hypotheses . Payment for vietnam data this period is fixed – the risks for the Customer are minimal.
Three months seems like a long time, but it is necessary to set up all the necessary analytics.
Moreover, after setting goals and setting up the first advertising campaigns, time must pass to determine the starting positions.
It is also possible to conduct initial testing of hypotheses and determine the potential of Yandex Direct or another advertising system for a specific project within three months.
The second stage is setting specific goals and working to achieve them .
Here, if a transparent analytics system is set up, it is already possible to work with payment for KPIs according to various schemes.
For example, like this:
minimum fixed payment for work + additional payment for fulfilling the plan. It turns out that if the performer has not fulfilled the KPI, he will not receive additional payment;
pay per lead. In this case, a specific cost per lead is indicated, and payment is made upon receipt of the required number of leads.
But, as our practice shows, Clients most often choose a fixed payment , since 80% of projects have problems with analytics.
This result is logical: fixed payment is the optimal scheme for interaction between a business and a contractor, understandable and convenient for both parties.