As we noted above, marketers are increasingly using tricks to produce content and find new, attention-grabbing ways to present a product.
As a result, a trend has emerged to use buyer psychotypes (visual, kinesthetic, auditory, digital) to create images.
Of course, it is impossible to say for sure vp maintenance email lists what kind of buyer will see your card, so the content should contain images that correspond to the perception of each of these psychotypes.
The auditory 13 rules of conduct at an interview perceives by ear, and if you post video materials, there must be both text and subtitles duplicating the voice telling what you want to convey to the buyer. The voice must be pleasant, without any defects, etc. Digitals are people who compare the pros and cons of products, so you must show such a buyer the advantages of the product, how it differs from other similar ones, etc.
We can say that this is already a scientific approach to content preparation.
An example of following this trend:Image from the author’s archive
Image from the author’s archive
The visual will see a juicy picture, matching colors, elegance. The minimalist design of the teapot and the brown background remind vietnam data of tea or coffee.
Launch budgets are growing
Unfortunately, due to numerous “sales gurus” broadcasting their “successful success”, the market has become filled with the illusion that you can enter the marketplace with 100 thousand rubles and easily earn money, doing almost nothing.
This is wrong.
Today, due to increased competition, completely different amounts of money are required for launch.
The seller bears the costs of:
- market research . It is clear that the amount of costs will vary depending on the product category;
- production (purchase) of a large batch of goods . Today, talking about test launches is not relevant. Having studied the market, you will already understand whether you can successfully work in the e-com space or not;
- business processes . Sales on marketplaces require changes or additions to business processes that have already been built in the company, which leads to additional costs;
- new specialists (employees for the staff or agency);
- content production (photos, videos, infographics, rich content). As we have already said, the approach to content production is becoming more complex, and, accordingly, its cost is increasing;You can’t put together infographics like this “on your knee.