Content marketing is a less intrusive marketing tool and more fully reveals the essence of the company’s work. A content marketer, in turn, must be well versed in several disciplines at once. What skills should a content marketer have? And what knowledge and experience are needed to become a content marketer?
A content marketer is responsible for planning, recent mobile phone number data creating, and sharing valuable content to attract and convert potential customers into repeat customers. The type of content a content marketer creates depends on what the company sells.
A content marketer is responsible for promoting content, which cannot be done without the classic 4P marketing model:
- product — goods or services;
- price — price;
- promotion — advancement, advertising, PR;
- place — location of the retail outlet, distribution channels, sales staff.
Based on this model, a content marketer:
- Defines, selects and develops the product.
- Sets the price.
- Selects a distribution channel to reach the customer where it is located (location).
- Plans and implements promotion strategy.
Using this model, content is treated as a product . The price can range from an email address (to receive blog updates, to join an email list) to paying for access to a library of articles. The location would be your blog/website, social media channels. And the promotion would be the ways to distribute the content online.
A content marketer is someone who understands handling unexpected outages with sql server how to position and promote content so that it reaches the widest audience.
To put this list together, I had to draw on my own experience, the wisdom of content management bodies, and even reviewed about a dozen job descriptions for content marketing positions.
Five Skills of a Content Marketer
1. Storytelling
First of all, a content marketer has an eye for a good story. They know that a marketing story needs a hero, a mentor, a goal, an obstacle, and a moral. And they can tell the story of their business.
Good content creates value by positioning your resource as a reliable and valuable source of information. In other words, stories help audiences know and trust you before they are interested in buying.
A content marketer studies the storytelling Taiwan Data echniques of screenwriters and novelists so that when he writes content, he knows how to engage readers.
2. Development of strategy
A content marketer knows how to develop a strategy, what its goals are, and how to achieve them.
To develop a strategy, a content marketer must understand their target audience and their problems, and know and use analytics tools to improve unpopular content.
3. Content writing
Content marketers often strategize and fill out a content plan, but are also responsible for writing content for blogs/websites, creating videos and infographics.
To do this, a content marketer needs to have the following knowledge:
- SEO Basics,
- SMM basics,
- knowledge of website usability,
- website layout,
- copywriting.
A content marketer will be responsible for writing catchy headlines, selecting old articles to update and republish, and reimagining old content in new formats (such as translating infographics). They will naturally set and maintain an editorial tone.
4. Social networks
Content marketers understand social media. They understand what type of content works best on each platform. For example, Twitter is good for promoting new content. Facebook is good for engaging your audience in discussions and polls. Pinterest is great for sharing images.
5. Subscriptions for updates
Content marketers understand the need to build subscription assets, including email lists and social media memberships.
Not only are they responsible for writing content for these subscription models, but they also understand how each one works – or may even manage, measure, and monitor each model.
Responsibilities of a Content Marketer
Based on real resumes, employers expect a content marketer to perform the following duties:
- Collection and analysis of information, market research, ability to draw conclusions about promotion policy, development of strategy.
- Skills of a professional copywriter and editor.
- SMM, website content, work in mailing services, support of Internet channels, analysis of their effectiveness.
- Selection of channels for communication with regular customers, attraction of new customers, effective communication with the audience, analysis of the effectiveness of customer channels based on statistical data.
- Setting the goal of a marketing campaign, presenting a picture of the target audience, defining the campaign’s target indicators, identifying competitors, analyzing their actions and methods of work.
- Drawing up a content plan.
- Creating content that is interesting to the user, or content that will be interesting in the future.
A content marketer is a broad-based person; in addition to content preparation, he or she must understand search engine optimization, working with social networks, analytics, layout, and, of course, marketing. A content marketer is more of a marketer than a copywriter, and yet, he or she combines the responsibilities of several employees in the marketing department.