As a marketer, you already know that audience segmentation is extremely important. But to re-engage an uninterested audience, you need to take segmentation even further. This involves digging deeper into your database and performing additional segmentation.
Instead of typical product- or campaign-based segmentation, go back to basics by identifying your buyer personas . Perhaps there’s a facet of your customers you previously overlooked. Any information you can use to better understand your customers’ motivations, wants, and needs can go a long way toward re-engaging your audience.
You need to reach a segment of important email data but disconnected users and ask for information. Offer them a reward or incentive for their time spent helping you. Taking the time and putting in the effort with these customers will pay off; you’ll be able to replicate your findings in increasingly larger segments.
4. Loyalty program Super-Segmentation Campaign
Super-Segmentation Campaign When customers feel valued by a brand, they want to continue supporting that brand with their loyalty. When given the opportunity, they’ll choose you over the competition.
In these times of intense competition between companies, earning customer loyalty is a real asset, so it might make sense to develop a loyalty or rewards program to engage your customers. Loyal customers spend 67% more than new customers. Earning rewards and loyalty points is what 58.7% of internet users value most.
Now, this doesn’t have to apply only to retail
For B2B, this type of program can offer incentives, discounts, access to special services or programs, etc. Introduce an element of gamification by google ads agencies in washington dc encouraging users to earn points or level up. They won’t feel like they’re part of a rewards program, but rather like they’re playing a game. Finally, you can also generate excitement with a contest or competition.
5. Referral Program Super-Segmentation Campaign
Did you know that referrals account for 65% of new business deals? Because who do people trust more than their friends, family, and business partners? No one! In fact, they’re four times more likely to buy when referred by a friend.
Leveraging your existing clients’ personal and business networks is an easy way to acquire new leads. For B2B, referral programs work by offering the referrer a percentage of the final business or an advance, or by obtaining registrations and purchases. It’s that easy!
Referral programs work best when
you’ve established a strong brand network or community. You’ll first need to work on your brand positioning and related campaigns; identify and collaborate with your key brand ambassadors; and make sure people know how to participate in your program. But all the work behind establishing a referral program is worth it: studies show that referred customers spend 25% more and are three times more likely to recommend someone else.
With these ideas and tactics, you’ll be able to start buy lead your first email engagement campaign. If you already have a large database, test it out and see how much engagement you can achieve!
If you’re interested in learning everything you can do with email marketing in HubSpot and content marketing , contact mbudo .