Why it’s important to position your store on Amazon
Amazon is one of the world’s leading online sales platforms and also one of the most popular. In fact! this platform has over 100 million Prime members! which means more than 100 million people shop regularly on this marketplace. For this reason! working on SEO is essential to ensure that the brand’s products chinese overseas australia phone number list among the top positions . This would translate into greater visibility and reach! leading to increased sales.
What you have to keep in mind is that SEO
Amazon isn’t the same as it is on other platforms or websites! as the seller’s quality and reputation! as well as other users’ ratings! also influence that position . This is also! of course! due to the product presentation! with photos and videos that clearly show the product and detailed information.
How the Amazon algorithm works
Amazon has a search engine that works with the A9 algorithm ! which is very similar to the attack detection systems used by Google. However! Google is designed to offer information of any kind! while Amazon is focused on sales because its sole purpose is commercial ! so different positioning techniques must be used. This means that a brand that is highly positioned on Google may not be as well positioned on Amazon! especially if the same strategy has been followed for both.
When you search on Amazon! the marketplace displays products that match your clean email intent on a series of pages. The order of products is determined by the match between what the user searches for and the product name and description! something already seen on Google and other search engines; and also by the number of positive reviews! the number of sales! the price! and the seller’s reputation within the platform.