If you’ve ever watched small teams the series The Good Wife, broadcast in Brazil on cable TV on the Universal Channel, you must have noticed the costumes (especially the women, who don’t let the characters’ clothes go unnoticed). Now, can you believe that one of the main designers who dresses Julianna Margulies and Christine Baranki’s characters on the small screen is from a brand whose team has less than 10 people working? The label Number 35 is this small company that came out of obscurity to put its products on one of the most famous series, dressing celebrities and increasing its revenues year after year, proving that it is possible to do everything well and be successful, even with a small team.
The brand’s CEO, Andrea Cohen, gave an interview to the website Enterpreuner.com talking a little about how to achieve great results with a small team. She says that smaller teams focused on a specific niche have greater skills and are more efficient than very large groups. “I think having too many people on the team creates poor and ineffective communication and, generally, reduces productivity.”
The executive gave some valuable tips so that you can do more and better with your team:
Make your team understand the business
everyone’s performance in their roles country email list improves and they take on more responsibility if they can understand all facets of the business. Doing this with a large team is difficult, but with a small team it helps people work towards a common goal;
If you are the leader, delegate
Companies where the CEO has to take care types of marketing campaigns of every detail don’t grow. From her own experience, she says that those who free themselves from the mania of wanting to control everything are unable to focus on increasing brand coverage and seeking new opportunities. When she started delegating, she was able to focus on growth opportunities;
Give the busiest people more work
This is an important productivity lesson for caseno data small businesses: when you give the busiest people more work, you can be sure that the work will get done.
Build alliances – Number35 only started appearing on the show after the brand’s CEO approached the show’s costume designer, Daniel Lawson. The first attempt didn’t work out, but she persevered until she got the chance to meet him in person. He started using the brand’s clothes in his costumes, and after this informal partnership, they both realized that a more formal collaboration would be beneficial for both of them. This was only possible because there was clear and open communication on both sides. Strategic relationships can open new doors for small businesses.
Break goals down into small tasks
think big, but take one step at a time. Focus on easy-to-complete tasks and always prioritize what is most urgent and important.