The foundation of a branding campaign is the name and logo, along with other elements such as color, typography, a slogan, packaging, and so on. The message must permeate all of the brand’s interactions with the public.
For example, Dove , aware that beauty can be a source of anxiety for some people, has run a marketing campaign to link its brand to the notion of self-esteem.
Its slogan, “For real beauty,” is found on many of the brand’s media, and even the packaging mimics the shapes of different human bodies.
Product launch or promotion campaign
These marketing campaigns focus on a specific product or range of products. The goal is to publicize its features and benefits. When it comes to a new product, we refer to it as a product launch.
Some common actions that are part of this type industry email list of campaign are limited-time discounts and influencer marketing campaigns. In product launch or promotion campaigns, audience segmentation is particularly important.
Rebranding campaign
Brands aren’t static because neither is the market in which they operate. A rebranding campaign involves changing the positioning of a brand already known to the audience. Rebranding typically involves redesigning visual elements of the brand, such as the logo and typography.
Sometimes, the name, colors, and even the values associated with the brand are also modified. The goal of this type of marketing campaign is to generate an updated perception of the company and attract new market segments.
Brevo recently underwent a the best software companies rebranding campaign. In 2023, it transformed into “Brevo” to position itself as a comprehensive CRM platform with a variety of tools for companies to connect with their customers.
With an open rate reaching 60% on mobile devices
Conversational marketing campaign email remains the digital channel that generates the highest average return on investment. The most effective email marketing campaigns combine promotional content with other, more informative or educational messages.
Email marketing platforms allow you to segment your audience to send the most personalized emails possible. Some messages in an email marketing brazil data campaign can be mass emails, but personalized emails such as a welcome or birthday message can also be automated. The goal of an effective email marketing campaign is to build a relationship with the recipient.
Social media campaign
The social networks most used by your target audience have significant potential to generate awareness around your brand. Users spend an average of 30 minutes a day on. Facebook and Instagram, so these platforms and. Similar ones are a great opportunity to generate recurring impulses in consumers. They connect and encounter your content regularly. This way, you can gradually build a solid perception of your brand.