What do you get with a specialized The lack of more advanced automation. Forces you to manually send all email. Campaigns, as well as responses and. Intermediate messages in email sequences, which. Consumes resources and increases. The risk of human error. If you want to send. Mass emails efficiently and accurately, automation is. Essential, and gmail’s limited capabilities. In this area may not be sufficient for the. Demands of today’s email marketing campaigns.
Limited design options What do you get with a specialized
Gmail’s native editor only offers basic formatting options, such as bold and italic text, font color, four font sizes, and bulleted lists. If you want to use professional HTML designs , like these 5 email examples , you’ll need to edit the template in an country email list external editor and then import it into Gmail using Chrome extensions.
The Yet Another Mail Merge add-on, meanwhile, allows you to design an email in Google Docs, using a Word-like text editor, and then import it into Gmail, but its capabilities remain limited.
Email remains the most cost-effective
option when choosing a digital marketing channel, with an average return on investment of $40 for every $1 invested . By planning an effective strategy and finding specific software, you can harness the potential of email campaigns, regardless of the size of your organization.
There are many email marketing platforms with different service offerings and prices, most with a free version. You can consult our email marketing tool guide to find the one that best suits your needs. These are their main advantages over generic platforms like Outlook and Gmail:
Greater deliverability of your emails
Clicking the “Send” button doesn’t guarantee that brazil data the email will successfully reach the recipient’s inbox, especially when it comes to mass emails.
Unlike generic smtp servers like gmail. Or hotmail, which aren’t optimized for mass. Emails and often have volume restrictions. To handle large volumes of emails. Without compromising delivery quality.
These tools implement advanced techniques. And comply with authentication protocols. Like spf and dkim, which aren’t as viable. With options like outlook or gmail. To maximize inbox arrival rates and minimize. The risk of being classified as spam.
Avoid being included in blocked lists What do you get with a specialized
To ensure deliverability, it’s important to maintain a good sender reputation to avoid being blocked by recipients’ email providers.
With Brevo, for example, you can rest assured google ads campaign not giving you the that measures are taken to protect the sender reputation of its customers (which isn’t the case with all email marketing services). The goal of this platform is to ensure the security and delivery of emails for all users of Brevo’s shared IP addresses (a shared IP is one used by multiple users).