Like Outlook, Gmail is one of the most popular email platforms on the market and is part of Google. Email accounts that can be used with Gmail include @gmail.com, @googlemail.com, and so on.
Gmail sender requirements Download the necessary add-in
Another option for sending bulk emails is Gmail. However, since February 1, 2024 , Gmail’s sender requirements (also applicable to Yahoo!) have become stricter, in an effort to prevent spam. From this date, all senders sending emails to Gmail, Yahoo, Googlemail, or Google Workspace accounts must meet the following conditions:
- Authenticate your domain with DKIM (for example, a domain like “thegreenyoga.com”)
- Maintain a spam rate below 0.3% in Postmaster tools
- Do not use a @gmail.com or @googlemail.com account to send bulk messages.
Additionally, if you plan to send more than 5,000 emails in a 24-hour period , you’ll need to meet several additional requirements. You can c level executive list find more information in our help center .
When assessing the impact of these requirements, be sure to consider the following:
- The third requirement on the list applies to all senders, even if they send fewer than 5,000 emails in 24 hours. If you send bulk emails from a @gmail.com or @googlemail.com account , your emails will most likely automatically end up in the recipients’ spam folder.
- These requirements apply whenever the recipient uses a Gmail or Yahoo account, regardless of the sending provider.
- You can continue using Gmail or Yahoo! as your email interface with your own email domain. Therefore, an email address such as @company.com may also be subject to these sender requirements.
Steps to send mass emails from Gmail
Despite the limitations, if you want to send bulk emails from Gmail, here’s the step-by-step procedure:
Step 1: Open a Google Doc from your account
Sign in to your Gmail account or how s crm for companies create one. Once done, open a new Google Doc and compose your email.
Step 2: Access Google Sheets
Open a Google Sheets spreadsheet
Step 3: Set up your Google Spreadsheet
Click Add-ons and then Download add -ons .
Search for the Yet Another Mail Merge add-on and download it for free.
Step 5: Merge your mailing lists Download the necessary add-in
Back in the spreadsheet, select Add-ins > Yet Another Mail Merge > Start Email Merge
Step 6: Import your contacts
Choose whether you want to import your contacts directly through Gmail or add addresses manually.
Step 7: Enter the sender of your mass email campaign
Enter the sender’s name and select your brazil data email draft (the first document you opened).
Step 8: Send your mass email
Click Send X emails (depending on the number of emails you plan to send.