You did not receive a response but the email was opened

No response doesn’t mean no interest. In 80% of cases, your recipient simply skipped the message. Inbox too full, bad timing, email drowned in the flood. If the message was opened, it’s because there was a beginning of interest. You just need to revive it intelligently.

Good reflexes:

• Recontextualize in a highly targeted sentence : give spotify and what can you learn from that? the recipient a chance to remember immediately.
• Make getting in touch super simple : two concrete slots > “Shall we set up a call?”
• Adding a smart “Plan B” : “If not you, who do I turn to?” avoids the endless drawer effect.

By awakening attention at the right time, you relaunch without forcing it. The goal: to be there when the trigger occurs—and not when it’s too late.

2. You have been redirected to a new contact

When someone tells you, “Check this out with [X],” it’s a real opportunity. Your mission: to hook up the bandwagon intelligently . The name of the reference person is a key to entry. Don’t waste it.

Good reflexes:

• Play the “recommendation” card to the fullest : highlight the name of the referrer to instantly give credibility to consumer data your message.
• Be surgical : why you are contacting this person, what you bring, in two lines max.
• Offer a frictionless exchange : “10 minutes this week” is engaging without pressure.

This kind of intro is a wide-open door. It’s up to you to walk through with a clear, concise, and uncompromising message.