This is the trickiest scenario. You’re starting from scratch. So you have to get straight to the point , grab their attention in 10 seconds, and make them want to respond . All without falling into the trap of the cliché prospecting email.
Good reflexes:
- Start with a super-clear pitch : who you are, what you do, for whom — in 2 sentences.
- Target the role, not just the name : “I thought that, given your role, this topic might speak to you…”
- Ask an engaging question + redirect option : “Are you the right contact?”
Don’t have a track record? Then every word counts. Your intro should create attention,
Hello [First Name],
My name is [Your First Name], and I work at [Company], where we help [target] achieve [concrete benefit].
Seeing your role at [Company Name], I though personalize your emails as much as possiblet this might be relevant to you.
Would you be open to a quick chat to discuss this?
And if it’s not within your scope, who should I contact?
Yours,
[Signature]
AI and pro recovery: help or trap?
Artificial intelligence has revolutionized the way we think about, write, and send follow-up emails. Good news: it can really save you building a “good better best” architecture time. Bad news: if used incorrectly, it can also work against you.
Generate relevant hooks, offer compelling wording, and automatically personalize based on CRM data. In short, it saves you from writing a blank page and helps you scale without automating everything.
6 tips for successful follow-ups (without looking like a spammer)
A follow-up email can make all the consumer data difference—or ruin the first impression. Poorly crafted, it falls flat. Well-thought-out, it reopens a door you thought was closed. Here are the best ways to follow up without tiring you out.