Not all products are equal in terms of margin or turnover. An efficient assortment allows you to focus your efforts (and inventory) on the most profitable products.
important note-green: Example: In e-commerce, some brands don’t hesitate to remove products that are in high demand… but not very profitable. It’s better to sell 100 units at a 30% margin than 1,000 at 5%.
A software brand offers a free version for freelancers, a Pro plan for small businesses, and an Enterprise plan based on a quote. Each meets a specific need, with a targeted pitch.
Supporting growth (without spreading yourself too thin)
With a clear product range, you this was the second stage of can add, remove, or reposition a product without disrupting the balance. You gain commercial agility.
important note-green: Example: a DNVB that started with a single product (high-end socks) can, once the range has been mastered, vary its offerings in materials, colors or packs without blurring its positioning.
A software brand offers a free version for freelancers, a Pro plan for small businesses, and an Enterprise plan based on a quote. Each meets a specific need, with a targeted pitch.
Identify your targets and their expectations to build a relevant range
Before you even think about your impurities involved chloroform lead products, think about your customers . A relevant range is, first and foremost, one that aligns with the needs, expectations, and maturity of your targets. Without this preliminary work, you risk building “in a vacuum.”
Segment your personas or key targets
Not every customer segment has the same expectations or budget. Identifying your personas allows you to build an offer text services that speaks to each of them. For example, a freelancer won’t have the same constraints as a corporate purchasing department or a consumer end customer.
The objective: to isolate homogeneous groups (by sector, company size, usage, level of expertise, etc.) to better adapt your range.
Here’s a guide to building strong, actionable buyer personas