These types of CTAs end up being very attractive precisely because they are linked to discounts and offers . The person may not have even planned to buy more than one item! but upon seeing the discount! they feel motivated to buy two or more! just to get the advantage offered.
Following this same logic! discounts can also serve as motivational tools along with CTAs that explore the idea of a “ unique opportunity ”. See how EBAC explores this strategy in its newsletters:
ebac call to action
In addition to terms like “grow and excel!” which are quite appealing to those concerned about their careers! “start now” also conveys a sense of urgency that is supported by the motivator of “40% off.” To top it all off! the orange button draws attention! along with the call to action.
In addition to discounts! free shipping offers or other types of benefits are how about the ultimate marketing suite excellent for creating a good call to action.
Rewards and gifts
CTAs can also be attractive when linked to rewards programs or when there are there are few companies ready to work on a hybrid model and other benefits involved.
Below is an example from Tera! which offers a percentage discount for each goal participants reach.
call to actiontera
At the same time that “participate” calls for action! “earn rewards” comes right after as the positive consequence for those who want to participate in the program.
The News newsletter also uses a similar strategy! encouraging its subscribers to win prizes book your list referrals from its newsletter.
Call to action the news
Note that the call to action in this example becomes much more compelling after displaying the freebie that the person can win if they decide to “click to share.”
Notice how the meta description (text just below the title) is also used to reinforce the CTA in the ad title.
This type of call to action! in addition to encouraging people to get a taste of the product or service! is also commonly used to attract leads .
Effective strategies for this are also those that offer some type of free content in exchange for some contact information.