Working with free services, in general, is always an attractive element in itself, especially in the case of CTAs. If you have a product or service that has a free trial or evaluation , try creating landing pages or banners to promote this.
Call to action google optimize
In the example above, we see how Google Optimize tries to capture the you need to be very careful of people looking for conversion rate optimization (CRO) services . The tool is free, but it has a paid version, Google Optimize 360.
By allowing a free trial of the tool , which is what the CTA in the image seeks to communicate, interested people can test it and find the necessary reasons to purchase the paid plan in the next step.
There are several digital marketing tools , among other software, that also work with the same strategy.
call to action rd station
RD Station Marketing, for example, does not have a free lifetime version of its trends and prospects for the development tool. But it is also possible to take a free trial , which is what we see in the CTA in the image above.
It’s interesting to note how they make good use of colors, symbols and text in general. The use of some book your list triggers , such as social proof, is also important to encourage clicks.
Similar examples can also be found in subscription services , as is the case with Spotify that we see below.
Spotify premium call to action
Who hasn’t been bothered by ads and other limitations when listening to their favorite playlist? Spotify knows this. To encourage people to try out the Premium service, they offer 1 month free. Note that the emphasis is all on the button with the CTA “ enjoy 1 month free ”, and not so much on the “see plans” one.
We also chose to use the verb “like”, which is closer to the type of service the platform offers, in addition to being more attractive. But note that the call to action used for the Spotify Premium ad on Google is a little different.