When a company can sell in large quantities, it can reduce operating costs and increase its profit margin.
Financial stability
The B2B model tends to offer more stable and predictable revenue due to its longer sales cycle and the repetitive nature of transactions.
Companies often establish long-term contracts and agreements, which provide a solid basis for the following topics are explained what planning and resource allocation. This stability can be crucial in times of economic uncertainty.
Less price sensitivity
In this environment, purchasing decisions are often based on broader considerations than just cost. Factors such as quality, reliability, after-sales support and brand reputation play a key role.
This allows companies to position themselves differently in the market, offering added what kind of screw-ups can sellers make and justifying higher prices compared to competitors.
While the B2B sales cycle is typically longer, it is more structured and predictable. This allows companies to develop more effective marketing and sales strategies based on data and analytics.
Sales professionals have time to nurture relationships, educate customers about products , and align book your list that meet their needs, resulting in more informed purchasing decisions.
Upsell and Cross-sell Opportunity
B2B offers multiple opportunities for upselling and cross-selling, allowing companies to expand their sales portfolio.
When a company already has an established relationship with a customer, it is easier to introduce new products or services that complement the existing solution. This not only increases the average value of each transaction, but also reinforces the customer’s perception of the company as a reliable partner.
5 examples of B2B companies in Brazil
Now that you know a little more about what B2B is and how it works, let’s look at some examples of companies that operate according to this business model?
EBANX
Created in 2012, EBANX is a Brazilian technology company that develops and offers solutions for processing international payments. The EBANX platform serves clients such as Shein, Spotify, Shopee, Kwai , among other companies.