Exploring Content Marketing strategies ! Alice offers free e-books with healthy recipes to the company’s customers and potential customers. The CTA appears right after the registration form with some contact information! reinforcing the “free ” element.
Using mental triggers
As we have shown in some previous examples! mental triggers can be widely explored in CTAs! as their objective in digital marketing is precisely to encourage people to perform a certain action .
call to action disney+
In this example from the Disney+ streaming platform! we see how the company encourages people to choose the service. In addition to using the authority trigger in “the best stories…”! the images feature characters from its most famous titles.
However! SEO and sponsored links are two completely different digital based on a very specific algorithm strategies with different goals. Both offer several advantages! but one does not replace the other.
Through a good SEO strategy! you will have benefits not found in Sponsored Links! such as appearing in organic searches;
With good optimization! your website will be faster;
SEO helps in planning and developing good content;
Internal and external links and partnerships trends and prospects for the development other websites;
Increase domain authority;
Positioning on the first pages of Google organically! without paying anything for it;
Long-term investment with lasting returns.
What are the advantages of Sponsored Links?
Greater display control for target audience;
Immediate return of campaigns;
Flexible investment with full control over what needs to be spent to book your list your goals;
Reduced costs compared to other media;
Greater control over results through the metrics offered.
It is important to make it clear that one strategy is not necessarily better than the other! everything will depend on the goals you want to achieve and! most importantly! how you want to achieve them.
In fact! you can use both forms of digital marketing at the same time to boost your results both through paid advertising and through organic search.