5 examples of email marketing Isn’t it easier to talk to someone when you already know their interests? We all find it more natural to interact with an existing contact or client, which is why engagement campaigns can be so helpful.
If you’re trying to find new ways to attract leads, think again! Your best leads may be the customers you already have in your database. If you overseas data want to re-engage with them, you’re already at a head start: you know their contact information, you know their interest in your brand or content, and they may even have purchased from you before…
According to Outbound Engine ,
“Acquiring a new customer can cost five times more than retaining an existing one.” This fact should convince you to create an engagement campaign right now! In this post, you’ll discover tips and ideas to make the most of your database.
Why invest in an engagement campaign?
5 examples of email marketing There are many signs that you should launch some marketing initiatives to re-engage your existing customers. Regarding email, you should be aware of a lack of new subscribers or a decline in email metrics (open rate, click rate, ROI). On the other hand, your database may have stagnant and inactive processes. Have your sales dropped? These are all signs that you’re not getting new, productive leads.
What’s the reason for all this? It could be for a the best 6 seo agencies variety of reasons: Your customers may have lost interest in your communications or products/services. Perhaps they’ve found an alternative brand. If they were in the middle of a purchase or negotiation process, perhaps they abandoned their purchase intention, didn’t fully understand the product, or didn’t receive any follow-up from you. Don’t worry! These are problems you can solve with your engagement campaign.
What type of content works best for engagement campaigns?
According to the Campaign Monitor survey , the emails most likely to be opened by users are: personal correspondence, promotional offers/sales/discounts from a well-known brand, and new products from a brand they love. We can summarize this in three Ps: personalization, promotions, and products.
The survey also shows that users’ favorite types of content include discount codes, exclusive sales, new product announcements, and content curated based on their interests.
These two findings provide important insight into buy lead user mindsets, which you can use when developing your email marketing strategies and selecting content for engagement emails.