Ecommerce is continuing to grow in popularity, and with that comes the need to keep up with the latest ecommerce trends in order to keep phone number library your customers. In fact, customers in 2023 spent an incredible 5.8 trillion dollars on ecommerce purchases worldwide. Better yet, that number is expected to exceed eight trillion by 2027. That’s right. Trillion
If you hadn’t noticed, ecommerce is pretty popular. Scratch that, it is very popular. There is a lot of competition and if your brand is not able to keep up, you won’t be getting your piece of the sales pie.
How can savvy businesses stay current and keep their customers engaged and happy? While there’s no short or easy answer to that question, there are several tips and marketing trends you can look to for help.
In fact, these 5 main marketing trends are having their moment in the ecommerce world and are helping brands from all industries boost sales. Not only will these trends help boost revenue, but they’ll also help improve customer satisfaction and keep your online shoppers coming back.
5 Ecommerce Trends to Boost Site Revenue
The ecommerce industry is evolving rapidly, and staying ahead of the curve is essential for driving revenue growth. To help you the best 6 seo agencies capitalize on the latest trends and significantly boost your bottom line, we’ve compiled a list of five strategies, as well as recommended various tools and platforms to help implement these top ecommerce trends.
#1: Web Push Notifications
How many times have you missed an email in your inbox or scrolled past a post on your social media? Probably quite frequently. After all, we are bombarded with messages every day. The average person receives just over 80 emails per day during buy lead the work week. Fighting through the noise in a crowded inbox is becoming harder and harder for marketers.
Thankfully, that is where web push comes in. Web push notifications are the latest and greatest way for marketers to engage their audience both on desktop and mobile devices. Best of all, web push notifications deliver in real time and have a much higher visibility rate than other marketing methods.
Implementing an ecommerce localization strategy to web push ensures that your online store resonates with diverse audiences by adapting language, currency, and cultural nuances, thereby enhancing customer experience and boosting sales
Web push also allows you to engage your audience quickly—perfect in today’s world of shrinking attention spans. Running a sale? Send out a push notification. Are new products available? Blog post published? Order shipped? No matter the message, you can utilize web push to send it to your audience.
Image from Princess Polly
The path to becoming a web push subscriber is also much easier than email. The above image shows the standard opt-in prompt seen at ecommerce brand Princess Polly. If a user wants to subscribe, they hit allow. That’s it.
While others still use a multi-step form that requires checking your email, and clicking a confirmation link, here it’s just one click and then you’re done with web push.
Recommended Tool: Aimtel
Getting started with web push is easy. There are several web push providers to choose from, and Aimtell is one of them. The installation process is very straightforward (either download our WordPress or Shopify app or install a few lines of code for all other websites)