Content marketing is incredibly effective! In fact, 70% of organizations integrate it into their marketing strategies to boost site traffic and enhance search results effectively.
Well, you’ll be pleased to know that it’s much more affordable to launch and maintain than other digital marketing strategies. In fact, it costs 62% less!
In addition, content marketing buy bulk sms service revenue is expected to hit $107.5 billion by 2026.
Image via Statista
So, what comes next once you’ve created valuable blog posts, video content, and social media posts?
Enter content promotion; the next step of increasing your web traffic.
Without a solid strategy to promote your content, even the best content may not reach its full potential. To ensure yours does, here are 13 content promotion tactics to boost website traffic.
What is content promotion?
Content promotion is the process of exposing your content to as many people as possible. The content could be a What exactly will change? blog post, a sales page, an opt-in page, videos, gated content, podcasts, or other types of content.
Whatever the case, your job is to broadcast that content far and wide. Your goal is to get as many eyeballs on the content as possible.
There are two degrees of content promotion.
First-degree content promotion involves actively sharing content with your existing audience. You link to the content in emails, social media posts, SMSs, and more.
Second-degree content promotion occurs when others pick up the baton. They share your content with their audiences because they appreciate its value.
What Are the Best Methods of Promotion?
The best content promotion methods vary depending on your audience. Business owners and marketers have to experiment with different offers and CTAs.
That’s why A/B testing has become so business fax lead imperative in marketing. If you don’t test different strategies, you’ll never know you could do better.
Some of the best methods of promotion include the following:
- Email marketing
- Social media marketing
- Video marketing
- Cross-promotion
- Search engine optimization (SEO)
- Paid promotion
- Influencer marketing
- Guest posting
- Internal linking
13 Proven Formulas To Create a Content Promotion Strategy
Let’s discuss 13 simple but effective ways to formulate an effective content promotion strategy.
1. Devise Email Marketing Tactics for Content Promotion Channels
As mentioned above, email marketing is extremely useful for content promotion. Whether you send out emails once a week or once a month,